1. Scope
This policy applies to our website and our communications related to flamefinez products and services, including custom keyboard builds, warranty support, firmware updates, and esports collaborations. It does not cover third-party sites that may be reachable via embedded services (for example, map providers). Those third parties are responsible for their own privacy practices.
2. Personal data we collect
We collect only the data needed to operate the site and respond to your requests. Depending on your actions, we may process:
- Contact details: name, email address, phone number (when you submit an inquiry or request support).
- Build preferences: preferred layout, switch type, RGB style, budget, and notes you enter in the form.
- Technical data: IP address, device and browser information, and basic usage events when you opt in to analytics cookies.
- Cookie preferences: your choice to accept or reject analytics cookies.
We do not intentionally collect special category data (for example, health or biometric data). Please avoid entering sensitive data into free-text fields.
3. Purposes and legal bases (GDPR)
We process personal data under the following legal bases, depending on the context:
Purpose: provide quotes, answer questions, and arrange support. Legal basis: legitimate interests and/or steps prior to entering a contract (Article 6(1)(f) and 6(1)(b)).
Purpose: fulfill a purchase, handle warranty claims, manage repairs. Legal basis: performance of a contract (Article 6(1)(b)).
Purpose: protect our website and systems. Legal basis: legitimate interests (Article 6(1)(f)).
Purpose: measure performance and improve content. Legal basis: consent, via analytics cookies (Article 6(1)(a)).
6. Retention
We keep personal data only as long as needed for the purpose it was collected:
- Inquiry data: typically up to 12 months after the last contact, unless you become a customer or legal obligations require longer retention.
- Order and warranty records: retained as needed to comply with legal obligations and to support warranty claims.
- Analytics data: retained according to the configuration of the analytics tool and only if you consented to analytics cookies.
7. Your rights under GDPR
If GDPR applies to your data, you have the right to request:
A copy of the personal data we hold about you.
Correction of inaccurate or incomplete personal data.
Deletion of your personal data in certain cases.
Limiting processing in specific situations.
Receiving data in a structured, commonly used format where applicable.
Objecting to processing based on legitimate interests in certain cases.
To exercise your rights, email [email protected]. We may request reasonable information to verify your identity. If processing is based on consent (such as analytics cookies), you can withdraw consent at any time by changing your cookie preference.
8. Security
We use appropriate technical and organizational measures to protect personal data, including access controls, secure configuration, and minimizing data collection. No method of transmission or storage is fully secure, but we work to reduce risk and respond to incidents responsibly.
9. Contact and complaints
If you have questions about this policy or how flamefinez handles personal data, contact us:
1014 BE Amsterdam
Netherlands
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). We encourage you to contact flamefinez first so we can address your concern promptly.